This session examines what it actually means to design for experience in a world where discretionary spend competes against cybersecurity threats, sustainability pressures, supply chain demands, and AI-driven disruption. The honest answer: digital delight is rarely on the executive agenda, and pretending otherwise does no one any favours.
Woven through the content is a question of professional disposition. Not just what practitioners do, but who they are: caring, honest, curious, humble, confident, and human. Because experience design is not primarily a methodology. It is a stance.
You’ll leave with a clearer sense of how to make a defensible case for experience investment, and how to stop making promises that erode trust.